Tourism, Hospitality and Culture Diplomacy

This executive programme develops competencies in tourism diplomacy, destination branding, hospitality leadership and international travel facilitation as strategic instruments of economic diplomacy. Participants acquire practical knowledge of tourism governance, visitor experience management, cultural diplomacy, aviation and border facilitation, tourism investment promotion and international partnerships that enhance Zambia's competitiveness as a preferred tourism and business destination.

Tourism officers Zambia Tourism Agency personnel Ministry of Tourism officials Immigration officers Foreign service officers Hospitality managers Hotel executives Travel consultants Tour operators Airline personnel Airport managers Conference and event organisers Destination marketing organisations Investment promotion agencies Entrepreneurs in the tourism sector